This season, the National Football League is poised to make history by bringing its American football spectacle to São Paulo, Brazil, for the very first time. The iconic Corinthians Arena will host this monumental event, setting the stage for the Philadelphia Eagles to face off against the Green Bay Packers, drawing fans from across the globe to witness a historic game.
A Groundbreaking Event
The excitement surrounding this game is palpable, as it marks a significant milestone in the NFL's international expansion. Not only is this the first time an NFL game will be played in Brazil, but it also heralds the league's first Friday game since 1970, adding an extra layer of intrigue and anticipation.
Fans can expect more than just a football game. The event promises an elaborate blend of sports, culture, and celebration. The NFL's decision to bring its brand to São Paulo, a city with a vibrant and dynamic music scene, underscores its commitment to weaving local culture into this landmark event. To that end, Brazilian artists are poised to take center stage.
Star-Studded Performances
Headlining the halftime show will be none other than Brazilian sensation Anitta, who expressed her excitement about performing in her home country. "Growing up in Brazil has completely shaped my journey as an artist and, of course, as a person. It means everything to be able to perform in São Paulo at the NFL's first game in Brazil, where I can bring fans around the world the excitement and joy of our amazing culture. It's really a dream come true to be a part of this moment," Anitta shared.
The pregame festivities will feature performances by popular Brazilian artists Luísa Sonza and CAROLA, ensuring that attendees and viewers are treated to a showcase of Brazil's rich musical talent and vibrant cultural heritage. This multifaceted entertainment package is designed to captivate both local fans and the international audience tuning in.
A Unique Fashion Collaboration
The NFL's collaboration with Anitta extends beyond her halftime show performance. The league is partnering with the artist on a unique fashion line aimed at encapsulating her distinctive style. Scheduled to launch on September 1, the NFL x Anitta line will be available at the NFL Shop, offering fans an opportunity to celebrate this groundbreaking event through fashion.
Global Broadcast and Cultural Milestone
For those unable to attend in person, the halftime performance will be broadcasted on the NFL's world feed and through local Brazilian game broadcasts, ensuring a wide-reaching impact. This event is set against the backdrop of celebrating 200 years of diplomatic relations between the United States and Brazilian militaries, further enriching the occasion with historical significance.
Tim Tubito, the NFL's Director of Event and Game Presentation, highlighted the importance of integrating local culture into this event. "With the excitement of the NFL's inaugural game in Brazil, we felt it was essential to tap into the rhythm of São Paulo's dynamic music scene. We're thrilled to welcome global sensation Anitta and a lineup of Brazil's finest artists to this landmark event, promising fans and viewers around the globe an unforgettable celebration of culture and performance," he said.
As the NFL ventures into São Paulo, it is not just a game being exported but an entire cultural experience. This blend of athleticism, music, and international camaraderie promises to make this event a memorable chapter in the annals of the NFL's storied history.