The Anaheim Ducks have embarked on a bold new broadcasting venture that combines traditional over-the-air broadcasts with a modern direct-to-consumer streaming service. This dual approach aims to significantly increase accessibility for fans throughout the extensive Ducks' TV market.
Starting next season, 65 of the Ducks' games will be broadcast on an over-the-air channel in Los Angeles. For fans who prefer streaming, all games will be available regionally on the Victory+ streaming service at no cost. The Victory+ platform, offering a free, ad-supported service, marks a significant shift from traditional sports broadcasting models.
"We are so pleased to announce that fans in our entire television market, via stream or traditional television (cable or over-the-air), will see locally broadcast games free of charge," enthused Ducks president Aaron Teats. "It is a significant organizational priority to connect Ducks fans with our entire market and for every fan in our region to have the opportunity to watch Ducks games without cost across multiple, accessible platforms."
The new broadcasting arrangement comes after the Ducks' contract with their former broadcaster, Diamond Sports Group, expired at the end of the 2023-24 season. Diamond Sports Group is currently entangled in bankruptcy proceedings in Texas, prompting the Ducks to seek a more reliable and fan-friendly broadcasting solution.
Enhanced Fan Engagement
The move to a combined over-the-air and streaming model underscores the Ducks' commitment to enhancing fan engagement. The Ducks' regional territory is expansive, covering Orange, Los Angeles, Riverside, San Bernardino, San Diego, Imperial, Santa Barbara, and Ventura counties, as well as Hawaii. By making games accessible across multiple platforms, the team ensures that fans in even the most remote parts of their territory can stay connected with the action.
Jason Walsh, the chief operating officer for A Parent Media—a key partner in the Ducks' new broadcasting strategy—highlighted the team's existing expertise and commitment to content coordination. "The Ducks are already a significant content coordinator and have a team president with a broadcasting background," he noted, emphasizing the strategic thought that has gone into this new arrangement.
Victory+ Streaming
The Victory+ app, which will be downloadable on smart TVs, tablets, and smartphones starting in September, is poised to be a game-changer for the Ducks' broadcasting landscape. By providing a free, ad-supported service, Victory+ removes financial barriers for fans who want to follow their favorite team.
Interestingly, the Ducks aren't the only team embracing this new model. The Dallas Stars also plan to stream their games regionally on Victory+, showcasing the platform's growing influence in the sports broadcasting world.
Continuity in Commentary
Despite the changes in broadcasting platforms, Ducks fans can look forward to the familiar voices of Brian Hayward and John Ahlers, who will remain part of the Ducks' broadcast team. Their continued presence promises to provide a sense of continuity and comfort for long-time viewers adjusting to the new platform.
Adapting to Industry Changes
The Ducks' decision to pivot away from Diamond Sports Group—an organization that will still carry games for eight NHL teams during the 2024-25 season—reflects a broader trend in the sports broadcasting industry. With Diamond Sports Group also holding agreements with the Los Angeles Angels (MLB) and the LA Clippers (NBA), its influence remains substantial despite its financial troubles.
However, for the Ducks, the shift to a more accessible and fan-centered approach could set a new standard for other teams to follow. By leveraging both traditional and modern media platforms, the Ducks are not only adapting to industry changes but also putting the needs of their fans at the forefront.
In conclusion, the Anaheim Ducks' innovative broadcasting strategy, blending over-the-air broadcasts with a cutting-edge streaming service, promises to enhance fan engagement and accessibility. As Aaron Teats aptly put it, "It is a significant organizational priority to connect Ducks fans with our entire market and for every fan in our region to have the opportunity to watch Ducks games without cost across multiple, accessible platforms."